In a nutshell.
A curious tech enthusiast turned Product Designer, with 7+ years of making technology less intimidating and more human. Living by the principle that "the best solutions aren't the most complex – they're the ones that make complexity disappear," I geek out over technology and user-centric design. With experience leading teams across product companies, I blend strategic thinking to craft digital experiences that just feel right.
Experience
Coding Ninjas, Naukri.com (Info Edge India)
Sr. Product Designer
Dec 2022 - Present, India
Served 30 lakh+ users, led 3 pods, managed 60+ projects & 7+ designers.
Revamped Classroom (V2 → V3) with Domain-Based Learning & live sessions, boosting engagement, learning outcomes, adoption, activation and retention.
Redesigned Placement Cell, adding skill badges & streamlined system, boosting placements.
Unified & enhanced Code Editor across Code360 & Classroom, informed by user feedback.
Drove A/B testing, user interviews, and gamification (leaderboards, badges, streaks), increasing NPS from 27 to 52.
Built design systems (Code Editor, NinjaKit, Growth Pod), improving workflows and file organization.
Revamped checkout and product pages to optimize user flow and conversions.
Developed collaboration frameworks between tech, product, and design, enhancing efficiency with review processes and quality checks.
Drove quarterly OKRs to improve design culture & reduce design debt.
Served 30 lakh+ users, led 3 pods, managed 60+ projects & 7+ designers.
Revamped Classroom (V2 → V3) with Domain-Based Learning & live sessions, boosting engagement, learning outcomes, adoption, activation and retention.
Redesigned Placement Cell, adding skill badges & streamlined system, boosting placements.
Unified & enhanced Code Editor across Code360 & Classroom, informed by user feedback.
Drove A/B testing, user interviews, and gamification (leaderboards, badges, streaks), increasing NPS from 27 to 52.
Built design systems (Code Editor, NinjaKit, Growth Pod), improving workflows and file organization.
Revamped checkout and product pages to optimize user flow and conversions.
Developed collaboration frameworks between tech, product, and design, enhancing efficiency with review processes and quality checks.
Drove quarterly OKRs to improve design culture & reduce design debt.
Max Life Insurance (Joint venture with Axis Bank)
Product Designer
May 2021 - Dec 2022, India
Leading life insurance company in India
Led 20+ CX initiatives, driving 18% MoM growth in digital sales through A/B testing and UX improvements.
Built & scaled a design system, reducing debt and boosting conversion & retention.
Optimized user experiences across B2C, B2B, and enterprise platforms using user research, usability testing, journey mapping & wireframing.
Improved web usability, removing UX bottlenecks and increasing lead generation by 18%.
Redesigned CCMS accessibility, streamlining payments & premium reminders.
Bridged design & front-end gaps, creating UX frameworks and educating stakeholders on design thinking.
Product Designer
May 2021 - Dec 2022, India
Max Life Insurance (Joint venture with Axis Bank)
Sr. Product Designer
Dec 2022 - Present, India
Coding Ninjas, Naukri.com (Info Edge India)
Back in time
Voice of Healthcare
UI/UX Designer (Retainership)
2018-2019, India
Think tank for policy advocacy, idea leadership and sustainable advancement of the healthcare ecosystem
Spearheaded design of brand identity leading, on-boarding 700+ doctors to participate in healthcare events
Developed end to end web-platform, leading website development on WordPress and Elemento
Co-led multiple initiatives to recommend design of brand identity
UI/UX Designer (Retainership)
2018-2019, India
Voice of Healthcare
City Book Leaders
UI/UX Designer (Retainership)
2018-2019, India
Unique knowledge exchange platform for leaders to come together and talk/review leading books
Generated over 500 new members averaging 400+ monthly payments
Streamlined and personalized web platform for CBL, optimizing performance across web and mobile platforms
Established wireframes on Sketch for iterations of fonts, CTAs, homepage layout and video library to create a functional prototype
UI/UX Designer (Retainership)
2018-2019, India
City Book Leaders
Switcher
UI/UX Designer (Retainership)
2018-2019, India
Leading lighting company transforming lighting by making it more energy efficient
Developed a web platform for customers to review and assess lighting products, generating an average footfall of 700+ customers monthly
Designed creatives to nudge users to browse through products effectively, make purchase decisions
UI/UX Designer (Retainership)
2018-2019, India
Switcher
Meddo
UI/UX Designer (Internship)
2018-2019, India
Health-tech startup transforming health service delivery in India
Collaborated with UI team to create various user flows such as finding doctors around locality, booking an appointment with healthcare specialists
Designed company logo, 3D renders, offline marketing materials for hoardings to increase brand awareness across Delhi NCR, leading to 70% increase in download of application on iOS and android platform by studying heat
UI/UX Designer (Internship)
2018-2019, India
Meddo
Education
University of the Arts London (United Kingdom)
MA Visual Media and Communication Design
Srishti Institute of Art, Design and Technology (Bangalore)
Post-Graduate Diploma in Digital Arts
Google Project Management
Professional Certificate
Vivekanand Institute of Professional Studies
BA LLB
Delhi Public School
High School
Skills
User Centered Design
Interaction Design
User Research
Usability Testing
Heatmaps
Prototyping
Information Architecture
A/B Testing
Figma
Clarity
Heuristic evaluation
In a nutshell .
A curious tech enthusiast turned Product Designer, with 7+ years of making technology less intimidating and more human. Living by the principle that "the best solutions aren't the most complex – they're the ones that make complexity disappear," I geek out over technology and user-centric design. With experience leading teams across product companies, I blend strategic thinking to craft digital experiences that just feel right.
Download resume
Experience
Served 30 lakh+ users, led 3 pods, managed 60+ projects & 7+ designers.
Revamped Classroom (V2 → V3) with Domain-Based Learning & live sessions, boosting engagement, learning outcomes, adoption, activation and retention.
Redesigned Placement Cell, adding skill badges & streamlined system, boosting placements.
Unified & enhanced Code Editor across Code360 & Classroom, informed by user feedback.
Drove A/B testing, user interviews, and gamification (leaderboards, badges, streaks), increasing NPS from 27 to 52.
Built design systems (Code Editor, NinjaKit, Growth Pod), improving workflows and file organization.
Revamped checkout and product pages to optimize user flow and conversions.
Developed collaboration frameworks between tech, product, and design, enhancing efficiency with review processes and quality checks.
Drove quarterly OKRs to improve design culture & reduce design debt.
Sr. Product Designer
Dec 2022 - Present, India
Coding Ninjas, Naukri.com (Info Edge India)
Leading life insurance company in India
Led 20+ CX initiatives, driving 18% MoM growth in digital sales through A/B testing and UX improvements.
Built & scaled a design system, reducing debt and boosting conversion & retention.
Optimized user experiences across B2C, B2B, and enterprise platforms using user research, usability testing, journey mapping & wireframing.
Improved web usability, removing UX bottlenecks and increasing lead generation by 18%.
Redesigned CCMS accessibility, streamlining payments & premium reminders.
Bridged design & front-end gaps, creating UX frameworks and educating stakeholders on design thinking.
Product Designer
May 2021 - Dec 2022, India
Max Life Insurance (Joint venture with Axis Bank)
Back in time
Think tank for policy advocacy, idea leadership and sustainable advancement of the healthcare ecosystem
Spearheaded design of brand identity leading, on-boarding 700+ doctors to participate in healthcare events
Developed end to end web-platform, leading website development on WordPress and Elemento
Co-led multiple initiatives to recommend design of brand identity
UI/UX Designer
2018-2019, India
Voice of Healthcare
Unique knowledge exchange platform for leaders to come together and talk/review leading books
Generated over 500 new members averaging 400+ monthly payments
Streamlined and personalized web platform for CBL, optimizing performance across web and mobile platforms
Established wireframes on Sketch for iterations of fonts, CTAs, homepage layout and video library to create a functional prototype
UI/UX Designer
2018-2019, India
City Book Leaders
Leading lighting company transforming lighting by making it more energy efficient
Developed a web platform for customers to review and assess lighting products, generating an average footfall of 700+ customers monthly
Designed creatives to nudge users to browse through products effectively, make purchase decisions
UI/UX Designer
2018-2019, India
Switcher
Health-tech startup transforming health service delivery in India
Collaborated with UI team to create various user flows such as finding doctors around locality, booking an appointment with healthcare specialists
Designed company logo, 3D renders, offline marketing materials for hoardings to increase brand awareness across Delhi NCR, leading to 70% increase in download of application on iOS and android platform by studying heat
UI/UX Designer
2018-2019, India
Meddo
Education
Vivekanand Institute of Professional Studies
BA LLB
Delhi Public School
High School
University of the Arts London (United Kingdom)
MA Visual Media and Communication Design
Srishti Institute of Art, Design and Technology (Bangalore)
Post-Graduate Diploma in Digital Arts
Google Project Management
Professional Certificate
Skills
User Centered Design
Interaction Design
User Research
Usability Testing
Heatmaps
Prototyping
Information Architecture
A/B Testing
Figma
Clarity
Heuristic evaluation
Experience
Sr. Product Designer
Coding Ninjas, Naukri.com
(Info Edge India)
Dec 2022 - Present, India
Served 30 lakh+ users, led 3 pods, managed 60+ projects & 7+ designers.
Revamped Classroom (V2 → V3) with Domain-Based Learning & live sessions, boosting engagement, learning outcomes, adoption, activation and retention.
Redesigned Placement Cell, adding skill badges & streamlined system, boosting placements.
Unified & enhanced Code Editor across Code360 & Classroom, informed by user feedback.
Drove A/B testing, user interviews, and gamification (leaderboards, badges, streaks), increasing NPS from 27 to 52.
Built design systems (Code Editor, NinjaKit, Growth Pod), improving workflows and file organization.
Revamped checkout and product pages to optimize user flow and conversions.
Developed collaboration frameworks between tech, product, and design, enhancing efficiency with review processes and quality checks.
Drove quarterly OKRs to improve design culture & reduce design debt.
Leading life insurance company in India
Led 20+ CX initiatives, driving 18% MoM growth in digital sales through A/B testing and UX improvements.
Built & scaled a design system, reducing debt and boosting conversion & retention.
Optimized user experiences across B2C, B2B, and enterprise platforms using user research, usability testing, journey mapping & wireframing.
Improved web usability, removing UX bottlenecks and increasing lead generation by 18%.
Redesigned CCMS accessibility, streamlining payments & premium reminders.
Bridged design & front-end gaps, creating UX frameworks and educating stakeholders on design thinking.
Product Designer
Max Life Insurance
(Joint venture with Axis Bank)
May 2021 - Dec 2022, India
Back in time
Think tank for policy advocacy, idea leadership and sustainable advancement of the healthcare ecosystem
Spearheaded design of brand identity leading, on-boarding 700+ doctors to participate in healthcare events
Developed end to end web-platform, leading website development on WordPress and Elemento
Co-led multiple initiatives to recommend design of brand identity
Voice of Healthcare
2018-2019, India
UI/UX Designer
Unique knowledge exchange platform for leaders to come together and talk/review leading books
Generated over 500 new members averaging 400+ monthly payments
Streamlined and personalized web platform for CBL, optimizing performance across web and mobile platforms
Established wireframes on Sketch for iterations of fonts, CTAs, homepage layout and video library to create a functional prototype
2018-2019, India
City Book Leaders
UI/UX Designer
Leading lighting company transforming lighting by making it more energy efficient
Developed a web platform for customers to review and assess lighting products, generating an average footfall of 700+ customers monthly
Designed creatives to nudge users to browse through products effectively, make purchase decisions
2018-2019, India
UI/UX Designer
Switcher
Health-tech startup transforming health service delivery in India
Collaborated with UI team to create various user flows such as finding doctors around locality, booking an appointment with healthcare specialists
Designed company logo, 3D renders, offline marketing materials for hoardings to increase brand awareness across Delhi NCR, leading to 70% increase in download of application on iOS and android platform by studying heat
UI/UX Designer
Meddo
2017-2018, India
Education
University of the Arts London (United Kingdom)
MA Visual Media and Communication Design
Srishti Institute of Art, Design and Technology (Bangalore)
Post-Graduate Diploma in Digital Arts
Google Project Management
Professional Certificate
Vivekanand Institute of Professional Studies
BA LLB
Delhi Public School
High School
Skills
User Centered Design
Interaction Design
User Research
Usability Testing
Heatmaps
Prototyping
Clarity
Figma
Information Architecture
A/B Testing
Heuristic evaluation
In a nutshell .
A curious tech enthusiast turned Product Designer, with 7+ years of making technology less intimidating and more human. Living by the principle that "the best solutions aren't the most complex – they're the ones that make complexity disappear," I geek out over technology and user-centric design. With experience leading teams across product companies, I blend strategic thinking to craft digital experiences that just feel right.
Download resume